How Rev hunts.
Rev is your AI marketing raptor: he watches the ground around your shop, throws out almost everything he sees, and writes up the few things that are actually worth your Friday.
Ten minutes about your shop.
Everything Rev writes is downstream of this, so it is the one part worth doing properly. It is asked once.
The shop
Mobile or fixed bay. What you actually offer, and what you would rather stop offering. Your city, and how far you will drive for a job.
The capacity
How many cars a week you can take, which days are dead, and how far out you book. There is no point in Rev filling a Saturday you already have booked solid.
The voice
Playful or premium, and everything between. Who your typical customer is. Links to your socials so the copy sounds like the account it is going on.
What Rev watches.
Pulled fresh, every day, for your coordinates and your radius — not a generic content calendar with your city name dropped into it.
Weather
Seven-day forecast. Rain runs, heat waves, the first snow, the first thaw, pollen season. Weather is the single most reliable thing in this business and almost nobody markets on it.
Local events
What is happening near you and when. Car shows, festivals, markets, fairs — the weekends when a lot of people suddenly care what their vehicle looks like in a photo.
Concerts and home games
Big nights downtown, playoff runs, tournament weekends. Traffic patterns, date nights, and a whole city in a mood — all of which move bookings.
The car-care calendar
Spring detail season, winter prep, road-trip season, graduation, wedding season, the fortnight before every long weekend. The stuff you know and forget to act on.
Local news
Road construction, a new subdivision opening, a plant hiring four hundred people. Things that change who is near you and what they can spend.
Your customer list — optional
Connect OrbisX or upload a CSV and Rev also watches who has stopped coming back, who spends the most, and which tags are worth a campaign of their own.
Most of it gets thrown away.
A city produces hundreds of signals a week and almost none of them are worth a campaign. Every one gets scored on the only three things that matter: how many of the right people it touches, how much lead time you actually have, and whether it has anything to do with detailing.
A marathon with eight thousand runners scores badly — runners are not thinking about their car. A wet week followed by a cold snap scores well. Being ruthless here is the difference between a marketing tool and a notification you learn to ignore.
Anatomy of a hunt.
Every hunt has the same seven parts, so by the third one you know exactly where to look for the bit you need.
- The idea
- One line. If it cannot be said in one line it is not a campaign yet.
- Why now
- The signal it came from, and how long the window is open. This is the part that stops a good idea going out in a dead week.
- Who it's for
- Specific enough to picture a person: the vehicle, the neighbourhood, the reason they are suddenly paying attention.
- The angle
- What to sell and what to leave out. The same service sold as rust prevention and sold as a shine costs you different customers.
- The checklist
- Numbered steps with time estimates, in the order they have to happen. Tick them off as you go.
- The copy
- Ready to paste, per channel, in your shop's voice — Google Business, Instagram, Facebook, email with a subject line, texts to send.
- The cost
- One credit, or two for a multi-channel spread. Shown before it is spent.
Then you run it — or you don't.
Three screens, and that is the entire app. Nothing here needs a training video.
The Hunting Grounds
Your inbox. New hunts sit here until you deal with them. Open one, copy the blocks you need, mark it ran it or skipped. Skipping costs nothing and Rev does not sulk about it.
The Playbook
Everything Rev has ever written for you, kept. Last February's thaw campaign is still there this February, which is the second year's unfair advantage.
The Trophy Wall
Hunts you ran, with what they brought in. Type the number in yourself. It is the only honest way to find out which kinds of campaign actually work for your shop.
Cadence: how hard he hunts.
One slider — monthly, weekly, twice a week, daily, or off. Each trip out spends one credit. Turn it up for the spring rush, turn it down in January, turn it off when the bay is full. Credits roll over and never expire, so nothing is wasted by going quiet.
See what that costsWhat Rev will not do.
Worth knowing before you sign up rather than after.
He will not post for you
No connected accounts, no auto-publishing. You copy and paste. Your accounts stay yours and nothing goes out that you have not read first.
He will not run your ads
A hunt will tell you to put twenty dollars behind a post and at what radius. Spending it is still your finger on the button.
He will not book the jobs
Rev fills the top of the funnel. Your booking system, your phone and your calendar do the rest — that is what they are already good at.
He will not pretend a dead week is alive
Some weeks nothing is moving and the honest answer is "nothing moving out there." A hunt invented to fill a quota is worse than no hunt at all.
